Micro-Blogging has been a technique adapted by many bloggers and advertisers to promote their stuff. Due to this activity is easier and quicker than blogging, it has become a perfect way to send little notifications, share links with your friends and this way, spread your word.

The simplicity of micro-blogging has caused an impact on many internet users, increasing the use of websites which provide this service. Let’s check the main services and how they have increased in the latest months:

There is a graph of Unique Visitors of five of the main micro-blogging services: Twitter, Plurk, Identi.ca, Pownce and Tumblr. As you can see, Twitter has devoured the other competitors with its service, reaching almost 2.500.000 unique visitors monthly, and that number continues increasing.

Besides twitter, Tumblr is the other commonly used service, reaching almost 1.000.000 unique visitors monthly. About the other services: plurk, identica and pownce, they are in the same point, with few ups and downs but at the end, they could be represented by the same line, reaching  an average of 185K unique visitors monthly.

This graph made me think about what is happening here, specially with Twitter. I’m a twitter user, and daily I receive hundreds, may be thousands of messages of people notifying their latest blog posts, the latest news, sharing their photos etc etc… And daily that’s becoming a viral thing, and even more now because of the apps for blackberries, iphones and now because of TweetSMS, a service which you can send and receive twitter statuses through sms.

But how important is to use this kind of services?

Analyzing the graph provided by Compete, you can noticed it could be a good strategy to use twitter to promote your products or services due to the number of people using it, but it’s a must or not? Well, it depends of your business model. If you use them to promote your stuff; twitter, tumblr and others are perfect for that kind of businesses which are constantly changing, e.g. blogs or pinging services… Those models of business are the most common you can find on twitter, besides the random stuff, links, pictures or anything else without any relation with a business.

Now, let’s analyze the case of a landing page, for example. Let’s say you have a landing page and you want to drive traffic to it besides advertising, should you use twitter to promote it? or even better asked, what impact do you think it could cause on the users? I think it would be a waste of time trying to promote that kind of things through twitter because basically, a landing page is something static and it won’t ever change. The users could visited once, may be twice and then they won’t visit your landing page again because they will not find anything new there.

So when you deal with services for micro-blogging, you should think well about what you would like to share on them. Not every business model is designed to be promoted by this methods, and also there are other business perfect to be promoted through them but for some reasons, it doesn’t work for us. You need to study if micro-blogging is for you, make your tests and stick to that things which work for you.