Branding is almost everything when you are running a company. No matter if you promote it offline or online, the important thing is to understand what is your objective as a company, and what should you do once you are established in the market.

But that thing of branding is not just for companies. Who else should be interesting on promoting a brand? Well not to go so far, let’s take as example the Bloggers. When you want to start a blog, you should think about something remarkable that people note and can remember easily. As bloggers, it’s very important to create a sense of loyalty between the readers and us, and that is only possible through a brand.

Also there are many people who can be interested on branding, people like entrepreneurs, web designers or may be book editors need to create a brand in order to have that magic thing capable of moving masses, imposing new behaviors to groups of people.

Once you are established, It’s possible to ruin your brand?

Absolutely yes. In this post I deal with some details that could look insignificant, but they cause great impact on the market, frighten away your followers. Of course, you won’t want to lose them! So the objective of this post is to teach you what NOT to do, in order to let grow and to conserve your brand identity.

1. Break your code of honor: What you do with your brand, is to spread away your philosophy. Because of that philosophy many people follow you, paying attention when you talk or when you launch a new product… That’s how people see those 2 hours-commercials of Apple! What a better way to ruin your Branding that breaking your code of honor? So if you start violating those things that you were promoting and spreading by years, have in mind that you will ruin all that hard work!.
2. Lie: Lying is a typical resource used by marketers in order to catch clients. What they don’t know is that they are losing clients instead catching them. Possibly, they can catch them the first time, but what do you think will happen when they feel scammed? Ohh yeah! They won’t buy anything else from that marketer or company. Instead, if you are sincere with the customers you will create a sense of loyalty, buying the first, second and the next products you launch.
   
3. Badly treat your competitors: Branding is all about market. In addition of you, there will be another people promoting the same stuff that you. Either better or worst, there will be many people offering the same product in different ways trying to catch the most of the people. Competition or potential partners? Think about the possible future partnerships between you and those competitors because sometimes is not a good idea to break relations with them, and even more if you insult them or give them a bad treat.
   
4. Lower the quality of your products/services: Have you thought why people are stuck to you? You can be 100% sure that they are with you because they like what you offer them, because they feel comfortable with it. Either a service, product or just another different stuff, if you start lowering the quality of what you offer, the people will start leaving you and start looking for another companies that offer the same thing. Personally, I think that if you are going to do something bad, it’s better not to do it.
5. Ignore what they want: Times change and people too. Sometimes the people want something because it’s a fashion thing, something like a boom or just because that thing improve their experience as customers. That’s something you need to know, studying the market – how it’s evolving – and learning what the people want. This last thing includes studying your competitors,  they can be offering something better than you to get more customers… So if you know that your clients are demanding something, for your good, you should give it to them.

As you could note, that 5 appointments are pretty important if you want to keep your customers. In this case, by following them, you and your brand will broke forever and ever! Well it’s not so dramatic, you could lower the quality of a service but if you note that and make something to compasate that problem, you will be fine.

I aimed this to companies, or people who sale products or services, but this is perfectly applicable to bloggers. Instead lowering the quality of a service, you could lower the quality of your posts, which will make you lose subscribers!… If you think about all of them, they are perfectly applicable in blogs, websites and even forums…

Conclusion

That 5 tips were good, but you can be sure that they are not the only things you can do to ruin your brand. There should be another tiny things, just be sure to make the right movements by following the philosophy and concepts of your brand. Only them can guarantee the success of your work!