Hello bloggers, more than a rumor, it is a fact that Google want to buy Digg. After some negotiation rounds, Google is willing to buy Digg by $200 million, that is a low amount if we compare it with the Youtube’s Deal, which was acquired by Google two years ago by $1,650 million.

The Reason Of This Deal

Digg, is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. Aside the money, one of the rumored reasons about why Digg want to have this deal with The Big G is because the maintenance costs are superior than the advertisement’s gain, being so hard to maintain.

Google is very interested in Digg for some reasons. They want to integrate the voting system with their search engine algorithm, which you will be able to vote and add comments to a specific website directly from Google. Because of that, the Google’s Search Algorithm will be improved with all the Digg’s Data, which will help to Google’s search engine to give you relevant and precise results for your searches. In the other side, the Digg’s voting system seems to be improved with the Google’s Data, improving the Digg’s algorithm to rank the published links.

As you can see, this deal will merge the social media with the search engine system. I think that it’s a great way to improve the Internet, because now we will see relevant results in our searches. But this means that if our pages or blogs are not Dugg they will be hard to found? I don’t know, what do you think about it, will this deal , improve or not the web?

The following one is a video from TechCrunch which you can see the new features of Google, enjoy: