Naturally, everything follows a pattern. If you read about fractals, you will find that they appear on tree leaves, broccoli and so on.
As you can imagine, people’s behavior DOES follow a pattern too, and you can see this fact by analyzing a group of people… If you are a leader, you should know that usually the people you speak to tend to follow a kind of line, or at least most of them…
The thing become interesting when you find persons who stand out from the crowd! So then, by analyzing this kind of people – aka freaks – you can actually know more about what is happening in the environment and so then, improve it.
Have you seen bloggers changing their theme from time to time? may be the sidebar or the position of the links? Well, this is because they probably would be using heatmaps in order to study the behavior of the people who visit their blogs.
How a heatmap looks like?
A heatmap shows you where the visitors have been clicking on your website. With this awesome tool you can test the position of your ads, may be icon alternatives for subscribing to your blog etc etc… Use your imagination! This can be used when you need an input from your visitors, without letting them know.
One of the purposes I use heatmaps for is to analyze which landing pageĀ “looks” – aka sells – better. Remember that your audience will probably think different than you, so don’t make any suppositions because you don’t know how they will react to certain graphic.
So as you can see, this is perfect for split tests among landing pages, which I will be talking about in future posts.
The Tool
To run heatmaps, I use the services of Crazy Egg. There should be lots of web services out there, but I like this one. So try it by yourself and tell me what do you think about it! It’s pretty easy to use, you just need to upload a script to your website and walah! – you will be catching every single click made on your website.
Input request - Are you using heatmaps? What for? Share what you know about this topic!











As you see, Yahoo! Buzz is a social service like Digg, Mixx, Reddit and that kind of networks… Yahoo! has the power that any social network actually have, being this a big company with years of experience, do you think that Buzz will Kill Digg? I personally think thatt Yahoo! Buzz could be a good competitor of Digg, the categories are basically the same but there are some differences between them.





Hey! my name is Javier but you can call me Javo, everybody does.