There are many business strategies you can use to promote your affiliate products, and a very interesting way to do it is with Article Marketing.
Article Marketing is nothing more than a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.
Source: Wikipedia
So what’s the strategy? How can I boost my sales by writing articles?
The strategy is not so hard to do, but actually it is if you have difficulties to be consistent, but we are going to see how to deal with that.
What do you do when you want to buy something? I bet you search on google everything you can: videos, reviews, scam alerts, comparison articles etc etc. That’s why you need to write articles of the products you sale!
People used to investigate before taking actions and you need to take advantage of this situation by promoting your marketing products with articles. Articles of every type, but specially you need to write articles that review the product, articles that talk about the pro/cons of the product and things like that.
By writing many articles and using the proper keywords you could rank high in most search engines, or at least Google. Is not so hard, you just need to find keywords that sell.
The basic strategy is to redirect the people who read your articles to your landing page or another website where they can buy the product. This way you will get a commission per sale.
NOTE: You cannot use hyperlinks in affiliate marketing, so how do you redirect them? Using the little bio box at the end of the article, where you can place hyperlinks.
How to write articles that sell
Write from experience: When you write from experience your articles will be much convincing, and that’s what you want. This relates the thing I was talking the other day about choosing products that you are interested in. If you are not interested in a product how could you write “from experience”? It’s kinda impossible… Also, many times you won’t need to pay just for getting the product and then write a review about it. In most cases you can contact the advertiser and explain it the situation, asking for a free copy of the product in order to test it and promote it.
It’s kinda usual to get free copies of what you want to promote.
Be precise: Don’t write things neither too long or too short, just be precise. Hit the nail and that’s it, don’t waste lines talking and talking about nothing. Give the information you want to bring to your potential customers and that’s it!
Write what they want to read: This may sound unfair or non-ethic but this is how marketing works. Study the people you are targeting, their likes, their ages etc etc… So then, when you really know the people you will target, write the articles based on that statistics and give them what they expect to read when they search for a product on Google. Of course you will need to write several articles in order to cover a wider espectrum of possibilities. FYI, you can try QuanCast to know demographic stats of people specificing a page.
Use outside sources to validate your article: This is a fact, people like to read “as seen on CNN” and things like that. When possible, use outside sources that help you to validate the things you are talking about in the article. Try to find a special article from a magazine, news channel or something where users can read and makes them believe in you.
Hopefully if you follow these guidelines, you will boost your sales promotions in a targeted market.
Where to write these Articles?
Great question, I was talking about article marketing and I didn’t tell you where you can publish them. The following is a list of websites where you can do it, most of them could be well known by you:
Those are the main websites, but you can find more by looking into the tag called Articles of my Delicious account.
Your Ideas About Article Marketing
Well in other posts I will talk more about other promotional marketing methods beside this one. For now I’m done, but I would love to read your thoughts or experiences in this matter in order to learn more from you, I don’t know everything!
Hey! my name is Javier but you can call me Javo, everybody does.
Great article. Studying your prospects before writing your article will not only help you boost sales but also help you find content for you article.
Ahhh… article marketing is the way to go man. Not only that you can bring more sales, but also to build strong SEO, and of course get more sales !
Cheers.
The Moneyacs last blog post..16 Interesting Internet Facts You Should Know About
You market articles and in the long run you market your site.
Germzs last blog post..Accommodating your Visitors
Ezine articles is a very effective method of article writing. There are a plethora of article-based websites out there which all help built up the link juice, and help spread the word.
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article marketing can be very effective. We have found many others who have gotten a lot of traction from our site as well. Some of them boosted the amount of people who saw their articles by taking simple steps like bookmarking the submitted articles on social bookmarking sites, linking to their profile page from other sites as well as placing their author RSS feed into some rss aggregation sites to help build links back to their articles and sites. (we include the authors sites in the rss feed).
Nice post. If you write great content and distribute it for free then it will spread like wild fire and also increase your reputation
Rahul Jadhavs last blog post..About Me
I’ve used EzineArticles. It’s a good way to get exposure and your message to a new audience.
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Hey how much traffic does Ezine bring to your blog??
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Thanks for that list of directories, I’ve been meaning to look for some places I can submit my articles
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Article marketing is a great way to market your site, especially if the article you write becomes popular, it can spread all over the internet and go viral
Articles and marketing these articles can help us advance the objectives of any business. Just make sure that articles are well-written.
That’s really important, if people read something with grammar errors you will lose credibility with them.
I have had vary good experiences with article marketing right now I am in the process of writing a bunch of articles for some new sites I am preparing. (The reason why my personal blog has not been updated for more than a month). Articles good and easy links if you can write stuff fast.
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Good post.I think that instead of writing articles and then submitting them to directories, why not publish them directly on your blog.When people visit your blog and like what they read they will bookmark them to social sites and you will get a much wider reach for your content.Right or wrong?
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Hey Tom the thing is that those article submitter such as slashdot, ezines etc etc have really high PR, which oscillates between 6 and 9. And in addition of that, they dont use nofollow attribute, which means that each hyperlink on those websites will get a lot of PR juice and backlinks.
So this will help you to get better ranks in search engines. Remember, the more spread your word is the more costumers you catch… not everybody knows about a blog, and they look for info in those kind of popular websites.
It’s also effective in sculpting your search image. The top search returns for your name will be controlled by your submissions to these services and your blog. You’ll have the entire first page of the search results for your identity.
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Yup am definitely working on this. Gonna go full force on affilite marketing with articles.
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Article marketing is great, i submit 2 articles per week to various directories with ezine articles giving me the most visitors. I have written a few articles that have made number 1 in google and continue to give me visitors daily.
Great work. As you do, you need to be submitting articles constantly in order to get a decent traffic.
You need to remember not to praise the product too much. if you say that it’s flawless noone will take you seriously. Affiliate marketing is a great way of making money but you have to put some tought into you every action.
This is so true. I’d be doing an honest appraisal if you’re going down this track.
Of course you’ll always end the article on a positive note, but a couple of (small) negatives in the article will give you some credibility.
Surely this is a plus factor to create a strong foundation for your site. But if the the article is not well written or credible enough, it’s useless! And by the way nice article.
I have never tried article marketing but will do so after having read your post it seems too good to pass!
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Article marketing has the edge to boost online business, hence, it is very effective to get loads of backlinks especially when it is published on the top article directories.
It is the best way to boost up traffic and increase sales. It only need good quality articles to be written. Not much hard work.
I just stumbled upon a great site that does article marketing in a very modern way. It’s called 10links a day and seriously its a great way to have your articles out there to your targeted audience.
Great advice. I think we have all encountered articles that are a waste of time because the author didn’t know what they were talking about or was trying to fill a page without having any content. Good tips.
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I have used article marketing a lot. I think one good thing is the number of sites that offer free submission meaning reaching a high number of audience.If well written it can make a difference in your sales figures and well as traffic to your site. Thanks
well said dear….in order to boost the sales you would need article marketing …article should be good enough to attract more readers..
Great post javo! I see your article have been linked quite alot already! Thanks for sharing
I’ve always had great success in article marketing as it brings me a lot of traffic. I believed it so much that now I outsourced such article writing.
I’ve used article marketing for a while for seo purposes, but I’m starting to dabble a bit as far as using it for affiliate marketing like you mentioned.
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