If you have never done a Pay Per Click Campaign before, it can be very daunting.  Sometimes the risk factor turns you off before you even think about creating your first Adwords campaign.

Even if you have been burnt before, here I’m going to present you a list of 8 simple and systematic steps that should put you on the right track to creating successful pay per click campaign after successful pay per click campaign.

1. Choose a Market: Go to popular affiliate program sites like Motive Interactive or Ads4Dough and find out what the most popular offers and affiliate products are.  You need to choose a market that is proven and has lots of competition, as then you know that there is money being made in that niche.
2. Choose the Keywords to use for your campaign:  Once you have chosen a market, think about four or five search terms that you would enter into a search engine if you wanted to find out more about this market, just like if you were a customer looking for something that fits your necessities.  Make a note of these keywords.
3. Compile these keywords into a list:  Take the keywords researched in the previous step and enter them into the free Wordtracker or Google Keyword tools.  Copy and cut the lists of keywords that this tools generate into a Notepad and process them through another free tool like  Good Keywords to get rid of any duplicates.  Now you have a list that you will use in step 6, so save it and put it to one side.
4. Choose what affiliate products you would like to promote: Using the first five original keywords you thought of in step 2, type them into Spyfu.com and study the sponsored ads it brings up for those keywords.  You want to see which affiliate products are being promoted and which are most popular, so you can make a decision as to what affiliate program to promote based on your findings.
5. Choose what kind Pay Per click campaign you are going to run:  After you have determined what the most popular affiliate is, have a look how the pay per click advertisers are promoting their link – is the link directed to a landing page like a blog, or review page, or is it a direct link to the affiliate product?  You will want to try and differentiate yourself from the other advertisers in your selected market.
6. Break down your keyword list into groups of related keywords:  Take your list of keywords from step 3 and break it into groups of 5 to 15 related keywords, ready to enter into your Google Adwords account.
7. Create your Google Adwords account and start testing:  Open your Google Adwords account and enter your keyword groups, which personally I do with the Adwords Editor to make the process faster. Take the plunge and set up an amount per day that you are comfortable with spending.
8. After a week or so run a Google Adwords Search Query Report: The search query report will show you exactly what people have typed into Google for your ad to appear to them.  This will help you refine your keywords and chose the best ones to continue on with your campaign.

This is a good strategy for creating your first Adwords campaign and once you have completed the steps, it is a formula you can refer back to and create many more successful pay per click campaigns.

To make this process even simpler, I do all of this with the help of Affiliate Espionage. It is a simple but powerful plugin for Firefox which exposes profitable PPC campaigns with ease. Check out what you can do with it, 100% recommended!

Lastly I noted that many people who started following me on twitter is an affiliate, many of them has a customized background with the product they promote and when I started following them back they sent me a message (automatically with TweetLater for example) inviting me to check out their website.

After checking a couple of them, I noted that some of them were using static pages whilst others were using dynamic pages to promote a product, what do you thing is best?

Static Pages

Static pages are those that ends with .html, .htm (and similar) and they need to be designed from scratch (at least you want to buy a template). This kind of pages tends to load pretty fast due to their simplicity in the design.

This kind of pages work very well because you can practically create one of them very fast, much more than if you want to set a page with wordpress for example. The bad thing is when you want to update the content because you don’t have an admin panel or something similar than a CMS can provide.

Dynamic Pages

Being the opposite of static pages, this ones end on .php or similar and they use to be generated by content management systems like WordPress or Joomla. They could be as pretty, complex and interactive as you want but they need dedication to be done.

The Analysis

No matter what kind of pages are you using to promote a product, the only thing you want to do is to sell. The thing is that Google prefers static over dynamic pages, so if you want to get a high rank on search engines you better build static pages.

Nevertheless many of these affiliates use PPC campaigns to get their potential buyers, so what’s the matter with using static or dynamic pages? If you are one of those who are using PPC campaigns go for whatever you want, but remember if you use dynamic pages it doesn’t mean that you won’t get a good rank, it is all about SEO.

To conclude, I would like to know if you have a kind of preference on this. Personally I have done either static or dynamic pages to sell products and honestly, it’s not so different.